Guide : Nicotine pouch, Pouch

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What is a nicotine pouch?

The nicotine pouch, or Pouch, is a small pouch to be slipped under the lip, containing natural fibers soaked in nicotine and flavouring, allowing virtually instantaneous absorption of nicotine for 30 to 60 minutes. Inspired by the Swedish SNUS, with no tobacco, no smell and no vapor, the nicotine pouch can be used discreetly wherever vaping/smoking isn't possible.

Snus is a moist tobacco powder packaged in a sachet or packed by hand and placed between the lip and gum. Snus is not authorised in France or the European Union, except in Sweden. The nicotine pouch is not subject to current legislation on tobacco and vape products.

The Pouch is an alternative to cigarettes and vape devices. Discreet, it meets nicotine needs with an almost instant effect at any time of day. Odourless, smoke-free and vapor-free, it delivers the right amount of nicotine without the harmful effects associated with burning tobacco cigarettes.

At Calumette, we're keen to help you take the first step towards giving up smoking, so we've decided to offer the nicotine pouch as an additional tool to complement your stop-smoking strategies, and to make up for those times of day when vaping isn't possible.

How a nicotine pouch works

The nicotine pouch is placed under the upper lip in contact with the gums and diffuses nicotine for 30 to 60 minutes. Ideally placed, it is invisible. The nicotine and flavourings are released into the body via the oral mucosa under the effect of saliva.

When the nicotine pouch is placed under the lip, a tingling sensation or even a slight burning appears. This is a transitory phenomenon known as the"kick". If the sensation is too unpleasant, simply remove or change the position of the pouch and drink to soothe it. The higher the dose of nicotine or minty flavour in the pouch, the stronger the kick. Once the effect is over, dispose of the used pouch in the bin or recycling bin.

We recommend that you always start with a Pouch containing as little nicotine strength as possible, then increase the nicotine strength if you find the tingling sensation to be to your liking.

What does a nicotine pouch contain?

The nicotine pouch is made from natural plant fibers (woven paper) and contains a powder. The powder is made up of plant fibers (cellulose) and gum, and is soaked in flavouring and nicotine.

What are the advantages of the Pouch?

  • Can be used anywhere and without restriction (when you can't smoke for a long time: restaurant, cinema, meeting, travel, workplace).
  • Instant nicotine delivery.
  • The Pouch is not subject to current legislation on tobacco and vaping products.
  • Smoke-free, odourless, vapor-free and combustion-free.
  • Reduces the risks associated with smoking: cardiovascular and respiratory diseases.
  • A new smoking cessation aid.
  • No passive smoking to protect your family and children.
  • Practical, the pouches are delivered in boxes with a compartment to hold used pouches.
  • The boxes are recyclable.
  • Economical: the tobacco budget represents a growing proportion of expenditure following the regular increase in the price of cigarettes.

Who is the Pouch for?

  • Smokers who want to give up smoking, but for whom vaping is not suitable (intolerance, cough, etc).
  • Vapers who can't vape for long periods (office, restaurant, cinema, travel, train or plane journeys, work on building sites, contact with the public).
  • Vapers who want to stop or reduce vaping.
  • As a supplement to vaping to get a sufficient dose of nicotine and facilitate smoking cessation.
  • People looking for an alternative to patches, lozenges and gum.
  • As a back-up if you forget to use your e-liquid or if your battery is faulty.

Types of nicotine pouch


Pouches are packaged in boxes of 20, with an integrated compartment for collecting used sachets. There are different pouch formats: discreet (mini, slim) or imposing (large).


There are many possible flavours: fruity, gourmand, fresh, classic, mentholated, etc.

Nicotine strength

The nicotine contained in a nicotine pouch produces a "Kick" which depends on the nicotine dosage chosen: low, medium, strong, extra strong. Kick is the vape equivalent of hit. It corresponds to the sensation felt when nicotine is absorbed. The higher the nicotine strength, the more intense the kick.

Moisture level

The moist Pouch releases nicotine and flavours almost immediately, lasting around 30 minutes. If it is not used in the weeks following opening, it will tend to dry out.

The Dry Pouch or Dry keeps better, but the diffusion of the mixture of flavour and nicotine is a little slower at the beginning but more regular with no peak effect. It can last up to 1 hour.

The Ballpoint Pouch combines the advantages of the wet and dry nicotine pouches.

What nicotine strength should I choose?

Calumette advises you to always start with the lowest dosage (3-4 mg of nicotine per nicotine pouch) and then increase the dosage if the tingling effect (Kick) suits you, and if you feel the need.

It's important to adapt your nicotine dosage to your needs: too little nicotine can make you go back to smoking. Conversely, too much nicotine can cause headaches, palpitations and insomnia. If you smoke or vape a lot, higher doses will probably be more appropriate.

Precautions for use

  • Not recommended for non-smokers. If you are a non-smoker, do not vape or use nicotine pouches.
  • Not recommended for pregnant women
  • Do not chew your sachet, otherwise you may end up with fibers in your mouth.
  • Do not eat or drink at the same time, as you risk swallowing your sachet
  • Do not vape or smoke at the same time to avoid overdosing on nicotine
  • Prohibited for minors (under 18)
  • Keep out of reach of children and pets
  • Do not use for longer than recommended by the manufacturer (12-18 months)
  • Remember to sort: some boxes and sachets can be recycled